Lamborghini Uptown Toronto: Global Redesign Revealed


October 2017 – A new era in Corporate Identity Design has begun for Lamborghini and the occasion was marked with a grand opening of Lamborghini Uptown Toronto to reveal a North American-first showing of the new Lamborghini global corporate dealership design. The exquisite Vaughan, Ontario location was the first dealership on this side of the world to embody the new Lamborghini corporate design.

In attendance at the VIP grand opening was Mr. Stefano Domenicali, Chairman and CEO of Automobili Lamborghini and was accompanied by distinguished members of his executive team. In addition, Dealer Principal and CEO, Paul Cummings and his team were present who are recognized for turning a powerful brand, and loyal following in the Greater Toronto Area, into a phenomenal North American success story.

The event marked the continued success and strong growth for new sales in North America, having recorded record sales years in both 2016 and 2017. The overwhelming interest in the Huracan and Aventador models have aided in pushing sales to a heightened state. Those in attendance were able to see one of only twenty 770hp V12 Lamborghini Centenario Roadsters as the stunning vehicle was recently delivered to its owner in the Greater Toronto Area.

The new location includes an unrivalled shopping experience. The redesigned retail space offers a chance to customize a Lamborghini to a customer’s satisfaction and tastes. Designed to be an exceptionally inclusive experience, the client lounge hosts dedicated car configurations to aid in custom building. Paying careful attention to every intricate detail, there are samples of exterior and interior finishes allowing customers to design a vehicle to match their unique vision. When ready, a customer will select amongst soft leathers, carbon fiber accents and specially-designed paint colours to finish the look.

This incredible space is ready for the arrival of Lamborghini’s new SUV, Urus, and the newly anticipated customer base. The exceptionally designed space, reflective of the corporate vision at every turn, is committed to moving the company forward with the integrity and respect the brand demands. As the new 2018 models make their way into the market, the reveal and launch of the third model line and the Urus super sport SUV will be accessible to experience first hand. Always keeping the customer top of mind, a full range of Lamborghini models will be on display.

The digital world makes it possible to offer an enhanced visual experience, allowing customers a glimpse into the internal world of Lamborghini. A video wall will serve to educate and inform with exclusive behind-the-scenes footage. To further extend love to the brand, an Accessori Originali will make after-sale enhancements available. As well, the Collezione Automobili Lamborghini area will have available Collezione Automobili Lamborghini clothing and accessories for purchase in- store or online. It is very apparent that entering into the world of Lamborghini Uptown Toronto, centrally located at 230 Sweetriver Boulevard in Vaughan, will be an experience like no other.


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